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Discovery Upfronts






End-to-end full service: Production, VP stage pop-up, OSVP, Virtual Art Department, VFX


New York City

Long known for its innovative programming, Discovery, Inc. broke new ground by promoting its 2021-22 season for marketers and media buyers with virtual upfronts created by Final Pixel using virtual production. This expansive project spanned multiple traditional production shoots across the US and the setup and operation of pop-up virtual production stages in London and downtown New York.

Michael McKenna 

Director of VP 

Hanah Draper

Global Head of Production

Yael Roth



Amir Jamal

Production Coordinator

Caroline Katzive

Production Assistant 

Rosie Ginger

Executive Assistant 

Andras Ronai

Lead Environment Artist

Louise Coomber

Environment Artist

Tai Ball

Environment Artist

Bethany Haggy

Environment Artist


Adrian Weber

VP Supervisor

Chris Bouchard

VP Supervisor

Judah Kynard

VFX Specialist

Nightsky Studios

LED Technicians

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