At first glance, Virtual Production is an obvious “green” production option. We agree, but are not willing to rest on a glance and assumptions. As leaders in Virtual Production, we know it is our responsibility to determine how much better of an option it is- and define how we can push it even  further. Our goal is not to be just sustainable, but responsible, in all we do.  It’s not just carbon consumption on the line- it’s humanity.

We will use the attention Virtual Production is receiving to push a professional responsibility to the human race, unheard of in past production practices. Inspired by the research provided by the UN in their 2030 Agenda for Sustainable Development, our actions will protect and restore nature, clean our air, revive our oceans, build a waste free world, and fix our climate.

How will
we do this?

Strict adherence to National & International Green Production Guidelines.
Sponsoring and driving national research projects to determine the benefits of Virtual Production and how to increase them (VP Green).
Sharing our research findings with organizations globally.
Committing as individuals to make responsible decisions in our day to day life.

Our goal is to make small ripples of change as individuals, and create a cascade of change as an organization leading the way in Virtual Production.

Here are the organizations we’re partnering with to effect this change: