At first glance, Virtual Production is an obvious “green” production option. We agree, but are not willing to rest on a glance and assumptions. As leaders in Virtual Production, we know it is our responsibility to determine how much better of an option it is- and define how we can push it even further. Our goal is not to be just sustainable, but responsible, in all we do. It’s not just carbon consumption on the line- it’s humanity.
We will use the attention Virtual Production is receiving to push a professional responsibility to the human race, unheard of in past production practices. Inspired by the research provided by the UN in their 2030 Agenda for Sustainable Development, our actions will protect and restore nature, clean our air, revive our oceans, build a waste free world, and fix our climate.